Tuborg Skvaasss is a rebranding of Tuborg Squash, which is Denmark’s oldest soft drink. Tuborg Squash has not been the best brand at reinventing itself, even though they launched a new version in 2021 targeting an entirely new audience. Larger brands like Fanta, when it comes to orange sodas, have established themselves and are the leading orange soda on the market. Both are distributed by Carlsberg, but Tuborg Squash has become a niche soda, not available in restaurants and also not in all stores.